Advertising
An integrated campaign was developed to help spread the word about Hands-OnlyTM CPR. The empowering message that “Hands can do incredible things” was brought to life in TV, Print, Outdoor, and Radio.
TV
Hands can do incredible things. For many people, their hands speak for them. But nothing compares to using them to help save a life with Hands-OnlyTM CPR.
Outdoor/Print
Outdoor and printed materials were created to help spread the word about Hands-OnlyTM CPR.
Radio
Radio spots were created to demonstrate the power of hands and reinforce how Hands-OnlyTM CPR is an incredibly simple and effective method of CPR.
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Listen Now : Hands Symphony
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Listen Now : Sounds of Hands
Hands Symphony Behind the Scenes clip
Each sound for the Hands Symphony interactive and radio spots were created by hands- literally. Get a behind the scenes look at how a composer brought these sounds to life in the studio.
